18
JUN
2025
Attending a Tradeshow for the First time
This year, Velazon Enterprise proudly attended its very first trade show as an official exhibitor at the inaugural Grand Retail Show, hosted by the Hispanic Retail Chamber of Commerce at the Dulles Expo Center on May 20–21, 2025. As a newly established, women-owned wholesale distributor of household essentials, it was a milestone event that allowed us to introduce our flagship DRYT® product line to a vibrant and influential audience in the Hispanic retail sector.




From the moment we set up our booth, we were welcomed into a dynamic environment filled with hundreds of industry professionals, supermarket buyers, and fellow exhibitors from across the United States, Latin America, and beyond. The two days were packed with learning opportunities, including keynote speeches from retail leaders and interactive sessions about new trends shaping the supermarket industry.
Our booth displayed a variety of DRYT® essentials—premium disposable plates, high-performance paper towels, eco-friendly detergents, and more—all sourced and produced with a commitment to sustainability and quality. Through live demonstrations and one-on-one meetings, we connected with retail buyers, independent distributors, and potential business partners who shared our focus on practical, reliable, and environmentally conscious products.
We also attended networking events and panel discussions, which deepened our understanding of the sector’s needs and allowed us to exchange ideas on best practices and growth strategies. This exposure not only increased our brand visibility but also marked the start of valuable collaborations with supermarkets and value chains eager to offer superior, socially responsible products to their customers.
Participating in HRCOC’s Grand Retail Show exceeded our expectations. It strengthened our commitment to serving the Hispanic retail community and opened new avenues for growth and partnership. We are grateful to the organizers, speakers, and visitors who made us feel truly part of something special—a thriving and inclusive business community moving forward together.
